Hiring An Ad Agency
Hiring An Ad Agency • Ad Managers • Ad AgentsGetting the word out about your product or service can make or break your business, so when it comes to advertising, you want to make sure you have a good plan. While some organizations do their own advertising campaigns in-house, others hire an advertising agency.
One of the reasons that you might hire an advertising agency is that you believe they'll do a better job of promoting your business than you will. That's because advertising is their specialty, and they have the creativity and experience necessary to craft effective advertising.
How do you know when it's time to hire an ad agency?
Once you have decided upon what you need from an ad agency, it is time to find a good one. It's not enough to just open up the local yellow pages and look under the heading of "Advertising Agencies." In order to find the agency that's right for your business, you'll have to spend some time and do some research.
Ask the media reps and sales reps that call on you if they can recommend an ad agency. Or, troll local publications for ads that appeal to you, then call the sales or traffic departments of those publications to find out which agency created the ad.
Once you have narrowed your search down to several agencies, learn a little more about them by checking out their web sites. Then, invite them to your office to make their pitches, which in the world of advertising are termed "agency reviews." In addition to listening to their pitches, get to know the people behind the agency, and decide if you would enjoy working with them.
There are so many excellent advertising agencies out there, that with a little research you are bound to find one that suits you perfectly.
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Finding and Hiring an Advertising Agency