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Hiring An Ad Agency • Ad Managers • Ad Agents![]() An advertising agency is hired by a client to increase brand awareness, via print media, television, or radio. Most advertising agencies offer a wide variety of services, including branding, marketing, design, and public relations. The history of advertising really begins after the Great Depression, when families desired a return to normalcy and consumerism increased. As more and more families bought cars, televisions, and other consumer goods, an entire industry sprouted up, designed to catapult certain brands into the public eye. This was the advertising industry!
As television advertising grew, the print media began to woo advertising agencies in the hopes that they would see magazines and newspapers as fair game in the advertising industry. Time Incorporated, for example, was well-known for throwing lavish parties and inviting as many advertising agencies as possible, all in the hopes of selling them advertising space. In the early days, advertising attracted slews of young entrepreneurs who wanted to get into the game. There were thousands of advertising agents, all vying for the business of organizations who needed a way to promote their products and services. Today, the advertising industry is much more consolidated. While the industry still attracts the entrepreneur, and while there are still thousands of smaller agencies, most of these agencies attract smaller businesses. Today, there are a few large, publicly-held agencies that handle the majority of advertising for America's biggest businesses. There are very few medium-sized advertising agencies. It's important for an organization seeking an advertising agency to choose one that suits their needs. While smaller companies do just fine with the smaller agencies out there, the increase in the number of international trade agreements means there is a corresponding need for agencies with global capabilities. For larger companies who are looking for international exposure for their products and services, an advertising agency with international reach is absolutely necessary.
Take your time and learn more about advertising agencies, as well as the products and services they offer, by browsing AdvertisingAgencies.us.
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